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88% of American adults watched the Solar Eclipse last month. What an audience.

“Eighty-eight percent of American adults viewed the August total solar eclipse directly or electronically. This audience of 215 million adults is nearly twice the size of the viewership of recent Super Bowl football games.”

University of Michigan, with a partnership with the National Aeronautics and Space Administration (NASA), “found that 154 million American adults watched the eclipse directly, using a combination of solar glasses designed to allow the direct viewing of the sun and various other devices —pin-hole viewers, for example”.

Interestingly, “20 million adults traveled from their home area to another area to be able to watch the solar eclipse, usually seeking a higher degree of totality”.

Jon Miller, director of the International Center for the Advancement of Scientific Literacy at U-M’s Institute for Social Research, said ‘that this was an initial report about the number of adults who viewed the eclipse and how they prepared for the eclipse event. A final follow-up survey of the same adults will be conducted in October and November of 2017 to assess how viewing the eclipse may have stimulated viewers to seek additional information about eclipses, the sun, the solar system and related astronomical information.’

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