“I hate the way that is so easy to control your identity online and you become so obsessed with who you are online and how many people are liking your pictures.”
‘Internet Religion’ is the latest salvo of Baby Queen. A searingly sharp pop satire, the track overflows with psychedelic synth shimmers and lyrics that cut right to the heart of the digital generation.
Born Bella Latham who was raised in Durban, South Africa, and has lived in London since she was a teenager, explores complexities of current cultural mores and the intricacies of them.
“I started to write bitterly about the world that I had perceived whilst being here in London, and the way that it had changed me and the narcissist I had become,” she said. “I got obsessed with these identities that we cultivate online; the front stage self and the backstage self, who you actually are and who you pretend to be.” And so Baby Queen was born.
An EP, planned for later this year.
“I want to make music that people can connect to so much that they feel like they don’t have to change,” she added.
With attitude and sweetness that bites back, Baby Queen is one to look out for.