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BMW will offer select vehicles from mid-2018, with Alexa, Amazon’s voice-controlled personal assistant.

BMW has announced today that they will include Alexa on select BMW & MINI vehicles, coming 2018.

“The BMW Group is systematically expanding the intelligent connectivity capabilities of its vehicles by seamlessly integrating the highly versatile Alexa, Amazon’s voice-controlled personal assistant, into all BMW and MINI models from mid-2018”, stated the BMW announcement.

“The innovative inclusion of a cloud-based voice service will enable BMW Group customers to access a variety of services, entertainment features and shopping facilities while on the move by simple voice interaction”, the group continued.

“By making this step of integrating Alexa into our models from mid-2018, BMW and MINI will form a more intrinsic part of our customers’ digital lifestyles,” remarked Dieter May, Senior Vice President Digital Services and Business Models at the BMW Group.

“Voice control first featured in BMW Group cars many years ago, and we are now enhancing its functionality by adding a digital ecosystem, which will open up all sorts of new possibilities that customers can access quickly, easily and safely from their car.”

Amazon’s Alexa will be available from middle of 2018 on the BMW and MINI vehicle makes, within the USA, UK and German market territories.

The Verge
Business Insider
Automotive News
Digital Trends


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