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First Aid Kit – It’s A Shame

https://www.facebook.com/firstaidkitband

First Aid Kit’s It’s A Shame is a re-invented prescription to one’s day-to-day doldrums, brightening up those small shadows – brightening up those smile dimples.

Johanna and Klara comes at us with a new fresher take on their musical presentation, balancing pop and folk, the way we’d like to hear and experience.

The song is so, so good, to put it plainly.

And if one had seen or heard First Aid Kit’s other songs (in different venues and mediums) it highlights Klara’s strength in vocals, and the duo’s combination of song aesthetics – correctly presented and effortlessly calculated.

We also call Klara’s vocals very ‘dogged’, meaning it is clear and succinct. Additionally, her voice continually ‘follows’ and ‘nips’ at your heels – reminding one to turn around, appreciating the quality of honesty and folk-songwriting genesis.

As for the video, it’s a far cry from their past ‘indie-style’ presentations, which put in the fore, their ‘indie-pop-sartorial’ attractiveness. However, this time, the video is a more earthy, and, on Klara’s part, self deprecating (to a point) describing coincidences and possibilities – the way many people could relate.

And the video, makes us like them even more.

Anywho, they’re a fabulously popular duo, and has been promoting and making music for close to a decade. They’re awesome live, in studio, consistently managing quality outputs, where ever they are playing.

All of this, ultimately, has now culminated to a very much awaited 4th album, due to drop in late January 2018. And we think this 4th, will turn the chapter for First Aid Kit, establishing their focus for the next couple of years.

It’s A Shame is the first of the singles, from the new album, and we sure loved it.

Yep. This we dig, whole-heartedly.

Kudos, for sure ladies. Kudos.

They’re rep’ed by Columbia Records & Sony Records.

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