Interpreting a tapestry of multicultural influences into her own distinctive vision, Ghita is shaping up to be an international future pop icon.
Now Ghita swiftly intensifies her burgeoning reputation by sharing the video to her new track ‘On My Mind’. Having directed the video herself, the multifaceted artist, songwriter and fashionista also showcases her skills as a filmmaker.
The song immediately sets its agenda, with Ghita’s inspirational spoken word introduction emphasizing the need for determination in the face of adversity. It then booms into life with thumping bass and skittering beats, as Ghita’s elegant topline absorbs r&b sass into pop.
“‘On My Mind’ is about the deeply personal nature of each individual’s journey through life. I believe in my dreams and my ambitions, and I want to inspire people to do the same. I also wanted to address female empowerment. In Morocco, more and more women are fighting for their right to be heard. They’re standing up for emancipation, for equality between genres, and to bring down this patriarchal society… We had a lot of fun making the video. I got to meet an amazing group of women and it was hilarious from start-to-finish, as if we’d known each other forever. I hope we can be reunited soon.”