Photo Josh Hallett, Flickr.
Copyrights infringement lawsuit expands in scope a bit more. WNED wants its money, and then some from Levar Burton’s expansion of the Reading Rainbow’s brand and branding.
WNED just has no leverage into the market without the star of the series, Levar Burton. So, it seems that for Levar Burton’s innovative efforts to expand the brand and spread the word on the message of reading, WNED is there to find a way to get some monetary gain. Which is natural, for ultimately, the Reading Rainbow brand still belongs to WNED.
- “As evidenced by Mr. Burton’s conduct since he began ‘teasing’ the public about the return of Reading Rainbow years before his company acquired any rights to do so, Mr. Burton’s goal is to control and reap the benefits of Reading Rainbow’s substantial goodwill — goodwill that unquestionably belongs to WNED.”