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New Samsung S9. Month early, but nearly same design.

Samsung is the leader in smartphone distribution and total sales, world wide. And with that lead, there comes responsibility to stay ahead and not become over zealous in changing too much in the design.

Why change what’s not broken right?

But it’s a natural order of things in companies. The CEO (and his other executives) doesn’t want to be the one who ‘stopped momentum’ or be the one known as the one who ‘lost the lead’.

It’s a fine line to balance. It’s a mine field that needs to be managed carefully, for that would be the end of his executive career – at least in that particular company.

And so, the formula for the S9 is that – stay with what works, for now. Tracking the sales, of IT and the iPhone.

But ultimately though, in many countries, there would be a big sigh of ‘disappointment’ surrounding the new S9 launch, as reported.

The South Korea-based technology giant plans to introduce the new models, the Galaxy S9 and Galaxy S9 Plus, as early as late February and release the devices as early as March, according to people familiar with the matter. That schedule would be a month earlier than for the current Galaxy S8 and Galaxy S8 Plus. The new phones will be similar to the current Galaxy models, but include upgraded camera systems, said the people, who asked not to be identified because the plans are private.

Samsung is leading the charge of the 2018 smartphones with its upcoming Galaxy S9. Expected to be one of the first major handsets to be revealed, the latest leaked images of the handset confirms the South Korean company has taken a safety first approach to its flagship handset. If you were hoping for a radical change in design, style, or approach, you are going to be disappointed.

The handset may also have some tricks like the iPhone X, it’s claimed. Previous rumors have suggested that it’s going to have an improved facial recognition system that would rival Apple’s Face ID. That might enable the handset to provide features like Animoji, which lets users take advantage of the advanced face mapping technology to create some really cool animated emojis.
According to everything we’ve seen so far — and according to what BGR has learned from its own inside sources — the Galaxy S9 and Galaxy S9+ will essentially be “S” upgrades. They’ll look almost identical to their predecessors, but they’ll feature a few important updates in addition to improved performance. This year, Samsung is finally copying the smartest thing about Apple’s iPhone strategy and giving consumers some extra motivation to buy the pricier Galaxy S9+; it’s expected to include a new dual-lens camera and 6GB of RAM, whereas the smaller S9 will have a single-lens rear camera and 4GB of RAM.


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