According to BLOOMBERG, online sales of NIKE had boomed in the wake of the announcement and subsequent reveal of its new ad campaign with Colin Kaepernick as the face of the brand.
With stock price drop, nominal, and sales increase, versus the 2017 Labor Day week comparison, Nike at the moment seems to have calculated the risks, correctly.
Bloomberg, also states that whether Nike has ‘mis-calculated’ cannot be assessed until some more time has passed.
— The Hill (@thehill) September 7, 2018
People might be burning their Nikes, but the Colin Kaepernick ad campaign paid off huge pic.twitter.com/DHfB14IvYP
— NowThis (@nowthisnews) September 7, 2018
— CNN (@CNN) September 7, 2018
Nike orders rose in 4-day period after Kaepernick ad debut https://t.co/W4REIXdWao
— Bloomberg (@business) September 7, 2018
— FOX 4 NEWS (@FOX4) September 7, 2018