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NIKE ONLINE Sales Boom After Kaepernick Ad Campaign Was Revealed.

Via The Hill

According to BLOOMBERG, online sales of NIKE had boomed in the wake of the announcement and subsequent reveal of its new ad campaign with Colin Kaepernick as the face of the brand.

With stock price drop, nominal, and sales increase, versus the 2017 Labor Day week comparison, Nike at the moment seems to have calculated the risks, correctly.

Bloomberg, also states that whether Nike has ‘mis-calculated’ cannot be assessed until some more time has passed.

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