JONES (Cherie Jones-Mattis) and was first discovered with the release of her critically acclaimed debut album, ‘New Skin’ (2016). Three and a half years on, the dynamic and beautiful artist comes with her new single ‘Giving It Up’. Loving and vocal driven, the single resonates with the cool chill of an alt pop production, that radiates in ultimatums of life’s fact and figures. Airy crooning of a seismic indulgence, JONES delivers with the decadent ambience, gorgeous in all her aims.
“‘Giving It Up’ is a chocolate addiction confessional turned audio diary entry about a story where I found love in a very unexpected person… it also feels like the start of summer,” expanded JONES.
Striking visuals draw you in from the natural beauty of the coast and hazy sunshine to sweeping clouds and sudden strikes of lightning. The video was directed by the Bosnian-Canadian filmmaker and musician Nina Ljeti (Phoebe Bridgers, Wallows) and edited by Vern Moen.
Captivating when you look at her approaching. Enthralling when you hear her voice. The culmination of expression and story, instinctively wrap around your very core with JONES. A moving picture of emotions envelope every inch of her single, diluting none and always amplifying the utter most.
‘Giving It Up’ was recorded with rising producer / artist Fyfe (Kimbra, Foxes) and Mike Spencer (Rudimental, Zara Larsson, Tom Walker).