Call it hysterical, call it what you will, names are just a form of control. It is with this sentiment that polar noir duo The Familiar deliberate society’s ingrained constructs with their latest single, ‘Control’. The third song from their trilogy EP suggests that you be the “master you wrote” and tear down the comfortable frameworks that beget conformity. “Control” is an invitation to dream up new selves that are distinguished by their singularity.
The duo of native New Yorker Ruth Mirsky and Tromsø-born producer Mads Martinsen is the northern lights meeting the skyscrapers of New York. Their sound, hailed as “seductive synthpop” by The Guardian, has evolved over the past few years with 2 independently released EPs, numerous syncs including an HP/Virgin Racing commercial and the trailer theme music for the TV show “Unge Lovende” (NRK, Norway), as well as several music videos.