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Thor Trucks ~ Trying to beat Tesla at the electric semi-truck game?

Once digging through the correspondence and information on the Thor semi-truck, the first thing that is obvious is that the aero on the vehicle is kind-of like the Tesla trucks. Second, from all the statements from the company, they are seeking to undermine the ‘thunder’ Tesla sounded last month, by beating them at their own game.

Can they succeed?

So far, there are only 3 pieces of performance information, to be precise (so far in the public domain): expected mile range, top speed, and likely cost to the end buyer.

There are plenty of competitors in the game and Thor Trucks has its work cut out for it.

Details on production, after this demo/concept model is uncertain and have not been announced. Looks like the owners are pitching for investors.

However, they had said that they are aiming to ‘beat’ Tesla’s roll-out date of sometime in 2019.

Thor calls its electric truck the ET-One and it will supposedly arrive with a 300-mile range, an 80,000-pound load, and a top speed of 70 mph. Note: the range doesn’t eclipse the Tesla Semi’s claimed figure of 500 miles, but its pound-load matches it. Thor also said the ET-One will cost $150,000, which pegs it squarely as a Tesla competitor. The Silicon Valley automaker’s truck will likely cost between $150,000 and $180,000.

The Verge
Their prototype is called the ET-One. The chassis comes from a Navistar commercial truck. It uses heavy-duty Dana axles and an off-the-shelf motor from supplier TM4. They decided to build their own battery modules from cells and packs purchased from a vendor. “We don’t want to literally reinvent the wheel,” Sordoni said. “We don’t have a billion-dollar factory set up in Nevada.”

Its CEO, entrepreneur Dakota Semler, touts the company’s DIY ethos in a blog post: “We wanted to show the world that you don’t have to be a big original equipment manufacturer, like a Ford or GM, or a tech mogul with deep pockets to start making progress in this space,” he writes. “With no outside funding, we assembled a team of experienced, gutsy, and passionate engineers and went to work researching and designing the ET-One in-house.”


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